Friday, March 12, 2010

Cycle of Insanity: Coming Soon to Theaters Near You?



On World Water Day, Monday March 22, 2010, the Surfrider Foundation will premier The Cycle of Insanity: The Real Story of Water. This new short film, narrated by actress Zuleikha Robinson from the television series Lost, dives into controversial problems and solutions related to water management and serves as a practical outline for citizens curious about water issues. Watch the trailer and other promotional material online.

From beautiful and climate-appropriate ocean friendly gardens, low impact development and safe water re-use, the video highlights comprehensive solutions for economical and environmentally sensitive water management reform. “These approaches to meeting our water demands will simultaneously achieve multiple benefits like pollution prevention, energy conservation, wildlife and habitat restoration, flood mitigation and more. The video, created by Surfrider activists, presents a truly holistic integrated vision of water management meant to provoke debate and reform,” according to Joe Geever, Surfrider Foundation’s California Policy Coordinator.

“With the communities of San Diego County under Stage 2 mandatory water restrictions, this film comes at an important time,” said Belinda Smith, Co-Chair, Know Your h2o. “This film was made by volunteers from the chapters. We really want people to understand that by following the solutions offered, we offer water managers, and communities the unique opportunity to rethink and fix our outdated water management system.”

The basis for the Surfrider Foundation’s Know Your H2O program, the film will be a centerpiece in Surfrider Foundation’s campaign to bring holistic solutions to water management. Learn more about the Know Your H2O program and view the Cycle of Insanity movie online (after March 16th).

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