Tuesday, March 30, 2010
Monday, March 29, 2010
Monday, March 22, 2010
Today is World Water Day and the Surfrider Foundation joins the United Nations to raise awareness about the world's increasing water quality challenges. Water is the foundation for all life on the planet. How we use and manage water directly affects not only our oceans, but our whole world as well.
Today, we are introducing "Know Your H2O", a new program that focuses on the issues behind use and management of our world's water resources. It's our goal is to educate everyone about water quality and most importantly how we all can take steps to improve it.
We are officially launching the program with our new animated film, " The Cycle of Insanity: The Real Story of Water" which was created by Surfrider Foundation volunteer activists and focuses on the various challenges and solutions relating to water management upstream.
You and I both know education has a true ripple effect. The real solution to toxic water pollution, trash littering our beach, and plastics choking sea life is empowering people to change their behaviors on land and then share that knowledge with others.
This World Water Day, I'm asking you to be part of this movement to change the way we all think and act when it comes to the oceans we love.
When you give a gift of $20 or more today, we'll thank you with your choice of an organic tote bag or reusable FilterForGood Nalgene bottle. Your membership will make you one more person reducing their plastic footprint and standing up for clean ocean water.
Your donation today supports educational efforts to stop pollution before it even begins. Your donation makes real pollution prevention a reality and will truly improve water quality.
You have the power to stop the insanity! There is no better day than World Water Day to stand up for clean ocean water and support real change for our oceans, waves and beaches. Please make a donation today.
Friday, March 12, 2010
Wednesday, March 10, 2010
SURFRIDER FOUNDATION CELEBRATES WORLD WATER DAY
Organization Launches New Water Quality Program, Online Contest and Special Membership Offer
San Clemente, CA (March 8, 2010) – March 22nd is World Water Day – a global observance of our planet’s most precious resource. In recognition of World Water Day, the Surfrider Foundation is unveiling a robust offering of events and activities, including the launch of a new water quality and management-related program, a new educational video, an exciting water quality-themed online contest, and a one day-only membership offering.
Founded in 1993 by the United Nations General Assembly, World Water Day was created to help focus public attention on the critical water issues facing our global community. The theme for this year’s World Water Day is “Clean Water for a Healthy World.”
“Water is the foundational basis for all life on the planet,” says Matt McClain, Surfrider Foundation’s Director of Marketing and Communications. “How we interact and manage water has a direct affect on not only our marine resources, but the whole of our world as well.”
To help illustrate this point, the Surfrider Foundation is launching “Know Your H20” – a new program that focuses on the issues behind use and management of our world’s water resources – on World Water Day.
“Know Your H20 is the next evolutionary step in Surfrider Foundation’s long-running Blue Water Task Force monitoring program,” says McClain. “Our goal is to move beyond telling people there are challenges to marine water quality, and towards educating them on how they can take steps to improve it.”
The Surfrider Foundation officially launches the program with the premiere of their highly anticipated animated movie “The Cycle of Insanity: The Real Story of Water.” The film, which was created by a cadre of Surfrider Foundation volunteer activists, is narrated by LOST star Zuleikha Robinson and focuses on the various challenges and solutions relating to water management. Check out this film's trailer here. The full film will be available for viewing by World Water Day at http://www.knowyourh2o.org.
Surfrider Foundation will also be kicking off an online contest for its Blue Note Karaoke event on World Water Day. Starting March 22nd, people can log onto MySpace and enter for a chance to win an all-expense paid trip to California to participate in Surfrider’s Blue Note Karaoke event on May 6th.
Finally, the Surfrider Foundation will be offering a special one-day only World Water Day membership package on March 22nd. For the discount price of $20 (regularly $25), purchasers will receive a one-year membership to the Surfrider Foundation and their choice of either a reusable FilterForGood Nalgene bottle or organic tote bag.
For additional information on the Surfrider Foundation’s World Water Day activations, visit www.surfrider.org.
About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide. For more information on the Surfrider Foundation, go to www.surfrider.org.